It is planned that Uncle Ben’s Rice will be renamed Ben’s Original and that the image of a smiling, grey-haired black guy will be removed from its box. The adjustment comes in response to a vow made by the company’s owner, Mars Food, in June to reassess the brand in the wake of worldwide protests against police brutality and racism.
Specifically, Mars stated that the shift represented ″the brand’s next step in its desire to build a more inclusive future while preserving its dedication to providing the world’s greatest rice.″ It comes after Uncle Ben’s logo and moniker – which features a picture of a black rice farmer – have been subjected to many charges of racism.
Why is Uncle Ben’s Rice now Ben’s original?
A new name has been given to the Uncle Ben’s rice brand: Ben’s Original, after the former name and design were accused of perpetuating racial stereotypes in the marketplace. The proprietors of Uncle Ben’s rice are the latest company to take a long, hard look at the racial overtones associated with their product’s name and image, according to the Wall Street Journal.
What is Uncle Ben’s new name now?
Ben’s Original is the new name for the Uncle Ben’s rice brand, which will replace Uncle Ben’s. Mars Inc., the business that owns the 70-year-old brand, announced the move on Wednesday, becoming the latest corporation to do away with a logo that has been attacked as a racial caricature. The packaging will be rebranded and will be available in retailers the following year.
Is Uncle Ben’s getting rid of the black man?
It has been in use since the 1940s, but the rice brand Uncle Ben’s will be discontinuing the use of the image of a black man on its packaging. It has been in use since the 1940s, but the rice brand Uncle Ben’s will be discontinuing the use of the image of a black man on its packaging. ‘We’ve taken notice. We’ve gained knowledge. ‘We’re making a change,’ Mars stated.
Why did Mars change the name of its rice?
Mars, Inc., the world’s largest food company, said on Wednesday that it is altering the name of its rice brand, which has come under fire for racial stereotyping. ″The brand’s desire to build a more inclusive future while keeping its commitment to creating the world’s greatest rice,″ the company stated in a statement.
Why did Uncle Ben’s change their logo?
The firm that manufactures Uncle Ben’s rice has officially changed the food product after numerous consumers complained that the company’s long-standing name and image were racially inappropriate. On Wednesday, parent firm Mars Inc. stated that the Ben’s Original brand will be renamed and that the brand’s packaging would no longer include an image of an African-American man.
Why was Uncle Ben removed from rice?
After the Uncle Ben rice brand’s logo was criticized for being a racial caricature, the name Uncle Ben was withdrawn from the product. The Uncle Ben’s rice brand, which has been in existence for 70 years, is to be rebranded after its owners, Mars, became the latest corporation to abandon a logo that had been criticized for racial stereotyping.
Did Uncle Ben change their name?
Uncle Ben’s has changed its name to Ben’s Original: Rice is now available in stores under a different brand and in a different package.
Did Uncle Ben’s rice change their logo?
The Most Important Facts According to the corporation, Uncle Ben’s will be rebranded as Ben’s Original and will no longer include the emblem of an old African American guy wearing a bow tie. Beginning in 2021, new packaging, which will be orange with Ben’s Original written in blue script, will be available on store shelves.
Whats happened to Uncle Ben?
Uncle Ben’s rice will no longer be available on shop shelves as of the beginning of next year. The well-known brand of rice will continue to be sold, but under a new name that is more inclusive in its appeal. The product’s name has been changed to Ben’s Original by Mars, the food business that manufactures it.
Was there a real Uncle Ben?
Uncle Ben was the name of a fictitious figure who first appeared in 1946 and was intended to be a reference to an African-American rice planter from Texas. The corporation, on the other hand, stated that the image featured on the Uncle Ben box ″was a beloved Chicago chef and waiter called Frank Brown,″ according to the company. What is the reason behind Uncle Ben’s changing its name?
What is the meaning of Uncle Ben?
An African-American farmer in Texas with the surname Uncle Ben was well-known for his high-quality rice, and the moniker was adopted. According to the company’s website, Gordon Harwell and his business partner, who co-founded the grains line, decided to alter the name of what was previously known as Converted Brand Rice in the late 1940s in order to attract more customers to the product.
Why is Uncle Ben not in Spider-Man Homecoming?
Marvel Studios chose to just brush over the character’s death, with only a few oblique references to it made in the MCU film. In a recent interview, the film’s writer stated that the Spider-Man: Homecoming crew consciously opted not to depict Ben’s death because it had already been done in multiple prior Spider-Man films.
What is Uncle Ben’s rice now called?
Uncle Ben’s rice was introduced to the market in 1943 and was the best-selling rice in the United States until the 1990s, when it was phased out. Following the George Floyd protests in the United States in 2020, the brand was renamed as ‘Ben’s Original’.
Why is Uncle Ben’s rice different?
It is planned that Uncle Ben’s Rice will be renamed Ben’s Original and that the image of a smiling, grey-haired black guy will be removed from its box. The adjustment comes in response to a vow made by the company’s owner, Mars Food, in June to reassess the brand in the wake of worldwide protests against police brutality and racism.
Is Mrs Butterworth changing its name?
The first plastic bottles were introduced in 1999, replacing the original glass bottles. Mrs. Butterworth’s is a brand of syrups and pancake mixes manufactured by Conagra Brands in the United States.
| Product type | Syrup and baking mixes |
|---|---|
| Markets | Worldwide |